America's Home for College Sports


College is the second largest sports licensing brand in the world, and The Collegiate Licensing Company (CLC), the trademark licensing division of IMG College, has been the leader in collegiate licensing for more than three decades. CLC provides its partner institutions full-service programs and resources in brand protection, brand management, and brand development through an expert staff of licensing professionals.
Based in Atlanta, CLC represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA. The collegiate partner institutions that entrust CLC to protect, promote and grow their brands comprise nearly 80% of the $4.6 billion retail market for collegiate licensed merchandise.
CLC, the oldest and largest collegiate licensing agency in the U.S., was the first organization to recognize the need for colleges and universities to protect their brands and develop licensing programs. Since its inception, CLC has been utilizing its considerable experience and knowledge of sound, brand-enhancing licensing practices to help colleges and universities manage their licensing programs and promote the production of high-quality licensed products.
Each college and university is unique with regard to its campus, student body, athletic department, fan base, brand reputation and value, and philosophy. CLC works with best-in-class licensees across a full spectrum of national, regional, and local retailers in every channel of distribution to help ensure product quality, availability, and selection for college fans and consumers while maintaining brand integrity and fostering revenue growth for its collegiate partners.
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