IMG College Fundraising provides a custom privatized development strategy which encompasses annual funds, major gifts, capital campaigns, and planned giving. This newly formed business is building upon the already proven core competencies and established ventures of IMG College. Moreover, IMG College understands the collegiate market place and has demonstrated ability to drive incremental-revenue growth for colleges and universities.
Fundraising is one of the few ways an institution can prospect both new and recurring revenue. IMG College Fundraising will provide universities with highly specialized trained and incentivized resources that will allow for the development and execution of a comprehensive fundraising strategy.
IMG College will focus on lead generation, and analyzing and targeting prospective donors, by utilizing revolutionary data mining techniques. Relationship building is paramount in the area of development, which is critical to turning small and one-time supporters into donor referrals and lifetime givers.
For more information, please contact Kelly Schukart at Kelly.Schukart@img.com.