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Aug 22, 2018

IMG College Licensing today announced a multi-year extension of its partnership agreement with Southern Illinois University (SIU) to continue managing the school’s trademark licensing program. Southern Illinois and IMG College Licensing, who have partnered since 1985, have signed a five-year agreement that will run through 2022.
The partnership will give SIU continued access to IMG College Licensing’s leading brand protection, management and development services through a comprehensive trademark licensing program customized by IMG. In addition, SIU will continue to benefit from IMG College Licensing’s proven licensing services, which allow it to contract with best-in-class licensees that will advance its goals and marketplace position.
“IMG College Licensing has been a committed partner as we work to grow the SIU brand and deliver top-quality products to our passionate fan base,” said Mark Scally, SIU’s Deputy Athletic Director & CFO. “We look forward to continuing to utilize IMG College Licensing’s expert staff and industry-leading program management tools to expand the SIU brand at retail across the state of Illinois and beyond.”
IMG College Licensing has leveraged its relationships with key retailers to increase product selection and retail distribution of Saluki merchandise. Since 2012, the number of unique retailers carrying SIU merchandise has increased by 84%. SIU’s top-selling product categories include t-shirts, fleece items, men’s fashion apparel, and performance wear.
“We are excited to extend our partnership with SIU to proactively license and market its brand,” said Cory Moss, SVP and Managing Director, CLC. “Our IMG College Licensing team is dedicated to delivering new opportunities and solutions for SIU to connect to consumers across the country.”
Southern Illinois is among four other top institutions in the state of Illinois that are also represented by IMG College Licensing, including Eastern Illinois University, Northwestern University, Illinois State University and University of Illinois.
IMG College Licensing currently represents nearly 200 colleges, universities, bowl games, and athletic conferences in the $4.55 billion collegiate licensed segment of the retail market.