Regional Vice President, Southeast Region
As Regional Vice President—Southeast, Tracy White is responsible for leading all sponsorship sales efforts for IMG’s College’s largest region, which is comprised of 21 schools, including 14 BCS universities, as well as the Southeastern Conference (SEC). IMG College is the nation's leading collegiate multimedia, marketing and licensing brand-management company.
White, who joined IMG in early 2012, was previously Chief Sales Officer, SVP Sales and Marketing for the Atlanta Spirit, parent company of the Atlanta Hawks, Atlanta Thrashers and Philips Arena. He was responsible for all revenue streams for the Atlanta Hawks, Atlanta Thrashers and Philips Arena, overseeing all marketing, advertising, branding, game operations, and ticket sales for the two teams. Under his guidance, in the 2010-11 season the Hawks realized the highest ticket sales revenue in team history. In addition, White was responsible for negotiating and servicing both teams’ local radio and television partnerships, all premium seat and suite sales, and all corporate partnership sales and service for the two teams and the arena.
Since joining the Hawks organization in 1987, White served in multiple ticket sales, marketing and sponsorship positions prior to running the Hawks corporate partnership division in 1997. White ascended to the role of Vice President of Broadcast and Corporate Partnerships in 1999, taking on responsibility for the expansion Atlanta Thrashers’ inaugural corporate partnerships. He was the lead member of the team that sold out the Philips Arena partnerships prior to the building’s opening in 1999.
White currently holds a board position with the Atlanta Sports Council, is on the NHL Partnership Advisory Board, serves on both the Hawks and Thrashers Foundation Boards, and is a member of the Atlanta Convention & Visitors Bureau (ACVB).
He is a native of Scott Depot, West Virginia, and graduated from Marshall University with a bachelor’s degree in marketing.