America's Home for College Sports

Joe Potter
Senior Vice President, Operations

Joe Potter is Senior Vice President-Operations. Potter was an 18-year veteran of ISP Sports before it was acquired by IMG. He is responsible for the administration of all media departments, including radio, television, publishing, signage and new media.

Potter was instrumental in the tremendous growth of ISP Sports. After serving as general manager of the Wake Forest property, then as College Properties Manager for all company clients, Potter served as ISP's COO and Executive Vice President.

Prior to joining ISP, Joe was director of sports marketing at Wake Forest. He is a graduate of Indiana University and holds a Master in Sports Administration degree from Ohio University.